Juliet Starrett — Lessons from more than a Decade in Entrepreneurship and How to Navigate Risky Career Decisions

If you don't have self-awareness, you think you are God and can do everything. And I'm sure many entrepreneurs have tried that and we all fail when we try to do everything because there are things I'm really good at and things I'm terrible at. And I think if you've got some awareness of that, it makes it a lot easier to hire the right people to do the things you suck at - Juliet Starrett

This week Sachit (@sachitgupta) chats with Entrepreneur and Philanthropist, Juliet Starrett (@julietstarrett). Juliet is the Co-founder and CEO of The Ready State. She is also the founder of the nonprofit Stand Up Kids. In this conversation, they discuss building a business as a couple, self-awareness, taking smart risks in a career, and stories from running and building businesses for more than a decade.

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Show Notes:

00:51 - How Sachit and Juliet met at the Baby Bathwater Institute

04:11 - Why Juliet left her career as a lawyer and chose to be an entrepreneur

16:25 - Two strategies on navigating risky career decisions

18:40 - How Juliet and Kelly cultivate a mindset of entrepreneurship in their kids

21:24 - What most people get wrong about the 4-Hour Workweek

22:14 - Tools to become more self-aware

26:17 - Lessons from building and managing a team

30:41 - Juliet’s strengths as an entrepreneur and manager

34:35 - Lessons and stories from running a business with a spouse

40:02 - How they balance their different ambitions

41:25 - The inspiration behind the rebrand for The Ready State

48:46 - What next for The Ready State and Juliet