“Creators need to understand that the game being played around them is rigged. And basically, if they don't understand a different way to play this game, they will get sacrificed in the algorithm and burnout because the platforms doesn’t care. —...
“Creators need to understand that the game being played around them is rigged. And basically, if they don't understand a different way to play this game, they will get sacrificed in the algorithm and burnout because the platforms doesn’t care.
— Sachit Gupta
Recently I was a guest on Creators Are Brands with Tom Boyd — Creator of @BonusFootage on TikTok and Instagram, creator strategist for billion dollar brands, and all around hilarious person. Highly recommend his podcast! In this episode we discuss content strategies, inventory, and 6-figure sponsorship deals. After re-listening to this podcast, I knew I had to share it here, with you.
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(0:00) - Introduction
(03:56) - What is Platforms Media?
(06:00) - Who the first person that anyone should bring on in their team, is.
(09:14) - How to start playing the content game differently
(16:15) - How to apply the 3M Method to fine-tune your niche
(19:40) - Is there a blueprint for six-figure sponsorship deals?
(22:55) - Selling content inventory in advance
(32:10) - Selling content inventory for short-form content — Should you do it?
(34:30) - How you can build a team & start monetizing your audience
(41:08) - How to cater to cold leads and inbound leads
(46:09) - Should you partner with influencer agencies?
(48:55) - What infrastructure have you built for recording & delivering the content?
(52:45) - Who the first person is that you should partner with for content distribution
(1:02:45) - Closing remarks