Oct. 18, 2022

James Guldan — How to 10X Your Creator Business: Lessons from $1 Billion+ in Course Sales

James Guldan — How to 10X Your Creator Business: Lessons from $1 Billion+ in Course Sales

Trigger Warning - The audio contains sensitive content that might be disturbing to some audiences. It's not easy to be a leader on a team and it shouldn't be. It should be a burden. I think most people think it's a status, rather than the ability to...

Trigger Warning - The audio contains sensitive content that might be disturbing to some audiences.


It's not easy to be a leader on a team and it shouldn't be. It should be a burden. I think most people think it's a status, rather than the ability to change other people's lives.

— James Guldan


This week Sachit (@sachitgupta) chats with James Guldan (@jamesguldan), co-founder of Vision Tech — An agency that will give any Information Product, Coach, or eCommerce Business, their best chance at 10x growth.

They have done over a billion dollars in sales for their clients and have 10x growth on over 12 companies.

Find the show notes of the episode here - https://www.creators.show/


Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter.

Do you want to learn how to make a living as a creator? Check out the CreatorsMBA.


(02:48) - Most common things that are holding creators back

(03:57) - Examples of how mindset can change the game in terms of growth

(06:09)- First thing they do with a creator who has a course and wants to grow

(11:18) - Questions they ask customer service people to get the insights that they need

(12:33) - Why some courses keep selling, without being good

(14:46) - Things they look for in a product 

(21:54) - Specifics they look for in a community

(24:19) - What surveying customers and community does for a business’s growth 

(25:55) - What happens after someone “passes” their checklist

(27:05) - What you can do, right now, to start building a community

(32:41) - Things you can do to achieve 10x growth

(35:13) - How they improve the customer journey of a client

(37:27) - How many customers you should have to start + solely focusing on the customer journey and not acquiring new ones

(40:17) - James’s thoughts on delegation

(45:28) - Overcoming a perfectionist mindset

(48:55) - 5 words that he lives by and why they are important

(51:54) - How he uses those 5 words in his business

(55:41) - His health journey and how he got better

(01:00:54) - Tools he used to get better + to a good place

(01:03:46) - How his business was running while he was going through the health journey

(01:05:22) - James's journey of finding and becoming the best version of himself

(01:11:29) - The three books that have made the biggest impact in his life

(01:12:25)- One piece of wisdom that has changed the game for him

(01:13:33) - One person he is grateful to

(01:14:32) - What it means to be a conscious creator