The fundamental thing to understand is that being a creator is not a normal job. Being able to create high-quality content, talk about products in interesting ways, and influence people to take an action - that's a skill set that the vast majority of...
The fundamental thing to understand is that being a creator is not a normal job. Being able to create high-quality content, talk about products in interesting ways, and influence people to take an action - that's a skill set that the vast majority of people will never be able to do.
— Justin Moore
This week Sachit (@sachitgupta) chats with Justin Moore (@justinmooretfam) who is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 8 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that has helped other creators earn an additional $3M.
Find the show notes of the episode here - https://www.creators.show
Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter.
Do you want to learn how to make a living as a creator? Check out the CreatorsMBA.
(01:47) - Justin’s early years buying and selling art
(08:05) - The connection between selling art and supporting creators
(08:52) - How he went from selling art to creator to sponsorship coach
(12:40) - The big mindset shift from their first paid YouTube partnership
(15:04) - His operational evolution as a creator after the first paid collaboration
(17:25) - Other mindset shifts from first paid engagement
(19:42) - Rookie mistakes that most creators make
(22:28) - Why he started sending brand deals for creators to his newsletter
(26:54) - How sponsorships should fit into a creator business
(29:54) - What they make now and their journey of growth
(32:47) - Amazon Live and what they are doing right
(35:15) - Amazon’s approach to creators and how it’s different from other platforms
(37:39) - The mindset you need before you go talk to sponsors
(43:15) - How to negotiate with brands
(50:05) - Live example: how to decide what to charge brands
(56:17) - Live Example: how to reach brands and pitch them
(01:01:30) - The first time Justin and April pitched packages to a brand
(01:07:02) - Building long-term relationships with brands
(01:11:29) - How you can reach out to brands
(01:15:29) - How to balance between being a creator x consultant for brands
(01:17:07) - Big mistakes creators should watch out for when pitching
(01:20:04) - How to think about exclusivity, paid media, and other ways you can charge brands
(01:34:09) - Building and portraying confidence as a creator
(1:37:31) - From pitching to getting paid
(1:43:55) - Other mindset shifts to fine-tune yourself
(1:46:59) - Three books that impacted his life the most
(01:47:51) - One person Justin would like to thank
(1:51:24) - His big 5-year goal and why he wants to help creators