Nov. 5, 2021

How to Get (and Keep) Sponsors As an Independent Creator — 5 Lessons from Millions in Ad Sales

How to Get (and Keep) Sponsors As an Independent Creator — 5 Lessons from Millions in Ad Sales

Today's episode is a bit different! I'm excited to announce the launch of the ; a 3-week online program that helps creators (podcasters, authors, YouTubers, newsletter writers, Instagram's, and more) with the mindsets, tools and skills they need to...


Today's episode is a bit different! I'm excited to announce the launch of the CreatorsMBA; a 3-week online program that helps creators (podcasters, authors, YouTubers, newsletter writers, Instagram's, and more) with the mindsets, tools and skills they need to get paid and grow their business sustainably.

Today's episode is an excerpt from the program on how to get and keep sponsors (full video with slides included here).


When it comes to sponsorships and partnerships, podcasters and creators are leaving money on the table.

The rise of the Creators' Economy and the recent changes by Apple's around privacy has created a massive gap in the market.

Brands are actively looking for podcasters, influencers, and creators to collaborate and there's a multi-billion dollar ad market that's ripe for disruption.

This post will teach how to take advantage of this change, based on our experience helping creators generate millions in sponsorship revenue.

The best part, they've done this while keeping creative control and without feeling like they're selling out.

In this excerpt from our full course module, we cover the following topics:

  • How to find the right partner for your audience
  • Understanding ROI and what brands are looking for
  • How to help brands improve their ROI to increase your earnings
  • How many partnerships do you actually need? (you'll be surprised)
  • Why you should say NO to brands that don't align with your audience

Whether you're running a blog, a podcast, a newsletter or an IG/YouTube page, this excerpt will help you sign partnerships with top brands. Enjoy!